What is Brand Consistency? A well done brand needs to be consistent (even when you grow weary of it) because our customers expect it. They made a decision to purchase your product based on the whole brand, the look, the…
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...that you can do yourself! I have had the privilege to speak to so many entrepreneurs as a Christy’s Connection for Business Boutique. Over and over I listened to women tell me about their struggles to build their business. I…
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Written by BGD team member, Melissa McKenzie So you decided to invest in yourself and your business and hire a professional brand designer. Congratulations! You are on your way to standing out above all the noise. A well branded business…
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A Simple Solution to Make Your Logo Fit UPDATED MAY 2020 Do you ever get frustrated when trying to make your logo fit your social media profile image? How do you post your profile images when your logo isn’t square?…
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Pinterest is a visual search engine, similar to Google, but for images. Creating a brand for a business requires research and understanding of you and your business model. We use the combination of visual imagery from your Pinterest boards and…
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I’m often asked what I actually do as a graphic designer… As a graphic designer, I have the opportunity to be an artist, a computer geek and an entrepreneur - all at once! The AIGA, The Professional Association for Design, defines graphic…
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The first steps to creating a new logo or identity project I love what this video teaches about using a “mood board” to begin a new logo design. There is an amazing amount of research that needs to be done…
Instagram is a free, fun, and simple way to make and share gorgeous photos on your mobile device. Instagram resembles both Flickr and Twitter by using hashtags and a stream of photos with comments from the photographer and viewers. Images…
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Email Marketing with Emma When we first brought our son to college in Nashville, we got a little turned around (ok LOST!!) - I remember feeling overwhelmed by the much bigger city feel than I had expected, when I noticed…
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Take Away #2 - Social Media is about creating a dialog and building relationships with your clients, not selling a product. The second theme that was consistent in the conference last week was the PURPOSE of social media. So often…
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