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Social Media – Building Relationships

Take Away #2 – Social Media is about creating a dialog and building relationships with your clients, not selling a product.

The second theme that was consistent in the conference last week was the PURPOSE of social media. So often as entrepreneurs we get focused on the sale, always pushing for the next dollar. Important, that’s how we pay the bills, but the point of social media is not making the sale, it’s building the client’s TRUST.

Social media is your opportunity to prove you’re the expert, the one with the answers, the place to find the newest fix for the problem the client is having. The client knows your website, blog, twitter search will lead them to the answer they need.They can have a dialog with you through your social media and you’ll respond.

So start building your social media in that direction. Keep it current, make it dynamic, with up to date information about your company, at least correct contact information! Start the process of making sure your viewed as the expert in your field. A blog is a great way to do that.

Be available and build your brand by building better client relationships through social media.

Becky Bayne

Becky Bayne is a self-publishing expert, an award-winning international book designer, a published illustrator, and an experienced graphic design entrepreneur, she offers authors a less stressful design + self-publishing experience working with each one personally throughout the process. She loves brainstorming with her clients about all the options for designing their unique book as they begin their authorprenerial journey.

2 Comments

  • Lakia says:

    I really really enjoyed your post! I think trust is key when dealing with clients and wanting them to purchase your product. I love the saying, “people are more willing to do business with people they know, like, and TRUST!”

    Thanks for the insight!

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