What is Brand Consistency? A well done brand needs to be consistent (even when you grow weary of it) because our customers expect it. They made a decision to purchase your product based on the whole brand, the look, the…
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Making Beautiful eBooks Can Be Challenging Becky's Graphic Design offers eBook design, formatting and cover design as well as print book design and layout. Digital book design is simple if it's just a manuscript, but when images are added the…
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IT'S IN THE DETAILS: I often get emails from my clients like this - "Becky - I need an ad for this {insert the client's industry magazine, trade publication, event}, I bought a quarter page ad and the deadline was…
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Not all designers are the same One of the many things I love about my being a graphic designer is having the opportunity to work within so many different types of industries. My expectations of what they do is limited…
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From Author to Authorpreneur Congratulations – You’ve worked hard to write your book and now it’s ready to publish. If you haven't been offered a book deal by a large publishing company, the next option is to self-publish. Many authors…
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Vector and Raster Images Each time I start working with a new client who already has a logo, I hold my breath. In a perfect world they will send over a vector image file (an .eps or .ai native file…
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My Top 17 Favorite Books for Design and the Business of Design My favorite hang out has always been a book store - even before I had a business. I loved trolling the aisles looking for new things to learn…
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CREATIVE MARKETING ON A TIGHT BUDGET This post is the result of a survey to my email subscribers asking what marketing issues they struggle with the most. Many of the answers involved the problems of finding new clients and the…
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Changes to Facebook and Instagram: Like me, you’re probably busy running your business and occasionally glancing at your socials to find that engagement has plummeted while you thought you've been following all the rules! SO WHAT HAPPENED? Keeping up with social…
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...that you can do yourself! I have had the privilege to speak to so many entrepreneurs as a Christy’s Connection for Business Boutique. Over and over I listened to women tell me about their struggles to build their business. I…
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