Take Away #2 – Social Media is about creating a dialog and building relationships with your clients, not selling a product.
The second theme that was consistent in the conference last week was the PURPOSE of social media. So often as entrepreneurs we get focused on the sale, always pushing for the next dollar. Important, that’s how we pay the bills, but the point of social media is not making the sale, it’s building the client’s TRUST.
Social media is your opportunity to prove you’re the expert, the one with the answers, the place to find the newest fix for the problem the client is having. The client knows your website, blog, twitter search will lead them to the answer they need.They can have a dialog with you through your social media and you’ll respond.
So start building your social media in that direction. Keep it current, make it dynamic, with up to date information about your company, at least correct contact information! Start the process of making sure your viewed as the expert in your field. A blog is a great way to do that.
Be available and build your brand by building better client relationships through social media.