The Business of Graphic Design

Social Media – Building Relationships

By January 21, 2010 2 Comments

Take Away #2 – Social Media is about creating a dialog and building relationships with your clients, not selling a product.

The second theme that was consistent in the conference last week was the PURPOSE of social media. So often as entrepreneurs we get focused on the sale, always pushing for the next dollar. Important, that’s how we pay the bills, but the point of social media is not making the sale, it’s building the client’s TRUST.

Social media is your opportunity to prove you’re the expert, the one with the answers, the place to find the newest fix for the problem the client is having. The client knows your website, blog, twitter search will lead them to the answer they need.They can have a dialog with you through your social media and you’ll respond.

So start building your social media in that direction. Keep it current, make it dynamic, with up to date information about your company, at least correct contact information! Start the process of making sure your viewed as the expert in your field. A blog is a great way to do that.

Be available and build your brand by building better client relationships through social media.

About Becky Bayne

Becky is a graphic designer with over 30 years of experience. She is the founder and president of Becky's Graphic Design which she began in 1992. She and her husband live outside of Nashville, TN where she enjoys creative photography, gardening, and baking for her family.


  • Lakia says:

    I really really enjoyed your post! I think trust is key when dealing with clients and wanting them to purchase your product. I love the saying, “people are more willing to do business with people they know, like, and TRUST!”

    Thanks for the insight!