The Business of Graphic Design

Google Analytics

By November 23, 2009 No Comments

I’ve been adding Google Analytics to my client’s websites and find the data fascinating!! It’s so interesting to see how many people are clicking on websites, where they are when they do and how long they stay on the site. It’s addicting!

If you’re not familiar with Google Analytics here is the description on Google’s website:

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Adding Analytics is a matter of adding a special code to each page just before the </body> tag. They explain it very well on the Google website. If you’re interested in who is visiting your website – check it out. They have lots of helpful information to increase your traffic.

About Becky Bayne

Becky is a graphic designer with over 30 years of experience. She is the founder and president of Becky's Graphic Design which she began in 1992. She and her husband live outside of Nashville, TN where she enjoys creative photography, gardening, and baking for her family.