I’ve been adding Google Analytics to my client’s websites and find the data fascinating!! It’s so interesting to see how many people are clicking on websites, where they are when they do and how long they stay on the site. It’s addicting!
If you’re not familiar with Google Analytics here is the description on Google’s website:
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
Adding Analytics is a matter of adding a special code to each page just before the </body> tag. They explain it very well on the Google website. If you’re interested in who is visiting your website – check it out. They have lots of helpful information to increase your traffic.