Why should you blog?

By Becky BayneDesign, Helpful Hints, The Business of Graphic Design

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Six Keys to a Successful Blog

Rick Burnes, Community Manager at HubSpot gives Six Keys to a Successful Blog in this slide show from Hubspot.com

Pick your target personas
Create a mix of posts
Write great posts
Sustain it
Spread it
Convert it

He gave some clear direction for blogging, especially for the non-writers out there! Even some step by step directions on posting photos using Flickr!

If you ever wondered if it’s worth the effort and time it takes to blog on a regular basis…take a few minutes and view this – the statistics really caught my eye.

About Becky Bayne

Becky Bayne is an award-winning author, book designer, and Self-Publishing Production Director. As founder of Becky’s Graphic Design, she leads a structured production studio managing 25–30 professional book releases annually for nonfiction authors and select children’s book projects. Her award-winning guide, "How to Format a Children’s Book for Self-Publishing," received First Place for Artistic & Technical Book Design from The BookFest and was named a Finalist by American Book Fest. Through the studio’s educational YouTube platform—serving 10,000+ self-publishing students and designers—technical InDesign instruction is led by Lead Formatting Specialist Kayla Snyder under Becky’s production oversight.