Twitter isn’t just about letting all your friends know when you’re at the nearest Starbucks (that’s foursquare and another post).
Twitter can be a very useful tool for business if you understand it correctly. Connecting to individual customers immediate needs, real time customer service, even special offers and coupons are some of the very successful ways Twitter has been used in the major and minor brand name companies in the last few years.
If you’re new to Twitter I recommend Twitter 101 to get started. Some basic lingo for businesses and great ideas how to use Twitter successfully, even some history, albeit short – Twitter began as an experiment in 2006.
Twitter is a really good way to connect to your clients. It builds your brand and it builds relationships and it’s done with 140 characters…that doesn’t take much time. REALLY!!
Facebook is an efficient tool, too. Just don’t make 100% of your status updates a sell. Approximately 20% is okay.