Today websites are used as the first line of information for your customers. If they have a question about a business they Google it. Your site needs to be prepared to answer those questions, and you need to know what the customer will be asking. Take a few minutes to review your website and ask yourself the questions below. Are you are giving your clients what they are looking for?
1. Where am I? Does your website clearly identify your business, service or product.
2. What am I here for? Does your site provide the information your customer is looking for? Do you KNOW what your customers are looking for on your website? Ask them!
3. Did I find what I’m looking for? Can you calculate if your customers are able to navigate and obtain the information they are looking for on your site. Customer satisfaction surveys are helpful with this item.
These questions stimulate great discussions as I work with my clients on website designs.