Online Marketing Book | Raising the Digital Bar

Raising the digital bar - marketing book for small businesses

“Your services are top-notch. Thank you for helping me design and publish my first book.”

David Ronald Esau, Author of Raising the Digital Bar

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Raising the Digital Bar:

Generate New Customers Every Day with Affordable Digital Marketing Strategies that WORK!

CLIENT STORY:

When David first contacted me I knew I would love his book! As an entrepreneur for 30 years I know how difficult it is to make sure your online marketing is actually bringing you new clients. I’ve worked hard to build my business online over the years, but it’s been by trial and error. Now there is a book that will guide you through all the steps to make sure you do them right the first time. I know Raising the Digital Bar will be dog-eared from use in my office!

The book provides a blueprint for tactics that help local and service-based businesses generate new customers every day. It’s packed with useful information, broken down into easy-to-follow, actionable steps.

You’ll learn how to:

✓ Get your business shown more often on Google search and map results.
✓ Efficiently advertise on Google Ads without overspending and under-performing.
✓ Boost your online presence with affordable SEO tactics.

But that’s not all — Raising the Digital Bar also offers advice on effective social media marketing, website design, conversion tracking, reporting, and much more.

Chapter 1: How to Show Up More Often on Search Results
Chapter 2: How to Start Advertising Online on a Budget
Chapter 3: How to Build a Website that Converts
Chapter 4: Going Deeper into Gaining Visibility Online
Chapter 5: How to Use and Manage Social Media
Chapter 6: Using Email Marketing to Boost Sales
Chapter 7: YouTube Marketing
Chapter 8: Ads Performance Tracking, Attribution, and Reporting

Each chapter contains a checklist, so not only is he explaining what you need to do, he is making sure you take action and get it done. If you want to grow your business this next year – get this book and do the work! It’ll be worth it!

PROJECT SCOPE:

We worked with David to design the cover that aligned with his brand, Click Track Marketing and developed the format inside with all the images that help explain how to update your online information.

This project involved:

Cover Layout
Interior Formatting
Self-publishing Assistance
Distribution to KDP. Lulu and IngramSpark
Book Mockups
Book Release Assistance
Sales Sheet for Marketing

This book can be purchased on Amazon and Barnes & Noble

Adobe Illustrator CC
Adobe InDesign CC
Adobe Photoshop CC
Book Design and Layout

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