Designing a Full-Color Workbook

Full color workbook for improving patient experience

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Elevating Your Patient Experience from Ordinary to Exceptional:

How to Go Beyond Service and Satisfaction by Creating More Happiness, Higher Revenue, and Better Results

Jean-Paul Brutus, MD

AUTHOR’S VISION:

Dr. Brutus came to us to help him design a workbook with full-color examples of his practice, tell his story, and give the reader areas to document what they learned through his book. He wanted to share his experiences with others to help them improve their own lives and the lives of their patients.

Doctor Jean-Paul Brutus is a well-known hand surgeon in Montreal, Canada. After becoming frustrated with the inefficiencies and uncaring nature of the systemized healthcare industry, he began one of the only private surgery facilities in Canada.

OUR PROCESS:

We worked with the author to design the cover, layout and expand the content into a more user-friendly format. We used a combination of photos from his practice and stock photography to visually tell the story. The books were uploaded to both KDP and IngramSpark. His book is available in paperback, hardcover and eBook formats.

This project involved:

Custom cover layout for all formats (ebook, paperback and hardcover)
Interior Formatting
Use of client photos and discovery of stock photos to supplement his own
Self-publishing planning and management of metadata and file uploads
Distribution through KDP and IngramSpark with worldwide listings
Development of book mockups for marketing
Guidance and tools for a successful book launch with reviews
Sales Sheet for marketing to independent bookstores, libraries, and other opportunities

This book is available on Amazon, Barnes and Noble, and most online bookstores across the world.

Adobe InDesign CC
Adobe Photoshop CC
Book Design and Layout

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Designing a Full-Color Workbook

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