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Branding Information Form

Branding Information Form

Tell us about your business in as much detail as possible.

What is your tagline for your business? A tagline is a short sentence or group of words that describes what you do. It can be part of your logo design or a part of your print materials.

THE DETAILS OF YOUR BUSINESS

The discovery phase begins now. All these questions help us to understand your story so we can design your branding successfully
Tell us your story of how you became a business owner, what is the reason you do what you do (your passion) and specifically what is it you sell?
Why do your audience or customers keep coming back to you to do business? What is special about you, your product, or your services that distinguishes you from your competition?
How is your business doing? What are the pain points with your brand now? How can we help you reach your goals?
What do you wish to accomplish with your new logo design?
What are three key values that your brand represents. Feel free to add to the list.
Very specifically, tell us about your client, customer or audience. If you can, give us three examples of who they are in detail. What is their age, sex, income, single/married, their buying habits, etc. The more details you provide the better. It helps us to put together a persona of your customer which clarifies the message to the correct audience.
Who else is doing what you do, Please name three competitors.
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