The mission of Maureen’s Hope Foundation is to offer practical support and assistance to people facing the challenges of a cancer diagnosis or other life altering disease. When faced with a life altering diagnosis of cancer or other disease, patients have many needs that cannot be met by the medical community. Maureen’s Hope helps meet those needs by catering to individuals on a personal level. By providing gift baskets and services that offer comfort and strength, Maureen’s Hope helps to improve their quality of life.
I sat down with Susan Bertrand the President and Founder of Maureen’s Hope Foundation in 2008. She began this foundation in 2004 in memory of her sister, Maureen, who lost her battle with cancer at the young age of 31. Susan asked me to help her create a logo which would visually represent the hope she wanted to take to her clients. I was touched by the illustration of a flower Susan shared with me that was a reminder of her sister – it needed to be part of the logo some how as it had special meaning to their family. I was pleased to be able to create a vector image of the flower and use it as the icon mark with the logo and as a stand alone representation of Maureen’s Hope.
Recently Susan told me this –
“Many years later, I look back with such gratitude that the simple, elegant and professional logo designed by Becky has sustained the growth of our business. Love it!”
- Adobe Illustrator CC