Rochelle Center, Nashville, Tennessee
I was contacted by the board at Rochelle Center in Nashville, Tennessee, to create an invitation and an event poster for their latest fund raiser – an All – Star Salute to the legendary HEE-HAW television program from the ’70’s. After hearing the event description – I realized the Hatch Show Print look would be appropriate for this design, especially knowing the event would be held at the Country Music Hall of Fame. Letterpress printmaking by the Hatch family has been used for show posters since the late 1800’s in Nashville – with country music events being one of their biggest clients. Re-creating this style for the event brought the history of Nashville and the Hee Haw show together one more time.
The project expanded to include a large screen version for the night of the event, a program cover and multiple social media posts. Creating a design today requires the ability to format the design into multiple platforms – print, web, social and even large scale presentations. It was my privilege (and so much fun!) to create this event design for such a great organization.
- Adobe Illustrator CS6
- Adobe InDesign CC
- Adobe Photoshop CC