Creating Visual Branding for a Serial Entrepreneur
I met Angela England at a blogging conference in Nashville. She was one of the many great speakers, and obviously was an expert in blogging, SEO and Monetizing. I was thrilled when she contacted me soon after the conference to discuss a redesign of her blog – Untrained Housewife. Angela felt her existing design was out of date. She had the skills to update the blog template, but needed assistance with the design. She requested I develop a logo and brand style for this site, which would work with her multiple blogs as well.
As we discussed the design, Angela supplied me with some photos and suggestions of colors she liked. We discussed her ideas, and the direction she was hoping to go – her genuine enthusiasm about the project was contagious and made it easy to catch her vision. My tasks were to create the headers, icons, social media symbols and additional pieces she needed, then save the files in the correct format for the web. She would upload them to her blog template, taking care of the coding and back end. It was a great way to work for both of us.
I created several options, and she selected her favorite, with an alternative secondary logo icon for her social media.
With most of the Untrained Housewife design done, I started working on her other blog, Angela England.com. She had recently had some candid shots done by a friend, and they complimented the branding we had established. Using similar colors, styles and fonts allowed me to create sister identities which have work well together and apart.
This redesign was a great opportunity to work with Angela. She is an inspiration to me as she juggles motherhood and entrepreneurship. I love that technology allowed us to work remotely using Skype and emails. It’s been a very positive redesign for her and her business.
Over the years Angela and I have worked on multiple projects including some book design projects you can see here.
- Adobe Illustrator CC
- Adobe InDesign CC
- Adobe Photoshop CC
- Branding + Logo Development